Kreative Core Mobile Apps
More Than Just App Creation
Easily launch iOS and Android apps on our cloud platform that supports anytime content updates, geo-targeted marketing campaigns, user analytics, push notifications and more.
Content & Marketing Services
We can help you jumpstart the launch of your app with content entry, app organization and marketing strategy services. We can help ensure a quick and professional app launch.
Location Based Service
Location is one of the most valuable features on smartphones. The Mobile platform we use lets you send geo-targeted push notifications, set up geo-fences, create custom interactive maps and see where you audience is located
Custom Design Services
In mobile, user-experience is a powerful way to keep your audience engaged. Our design team can help you create a custom app design theme that goes beyond skin deep, keeping your audience coming back.
Geo-Targeted Push Notifications
Custom Interactive Mapping
Powerful Feature Analytics
Mobile Marketing Engagement Tools
Geofencing and Beacons
Deeply Integrated User Community Features
Dozens of SDK Integrations
Mobile Marketing Challenges in 2015 (And How to Handle Them)
1. Lack of In-House Expertise
This was by far the biggest challenge for marketers, with 38% of those surveyed saying they simply didn’t have mobile marketing expertise in-house. This is understandably a block for many companies who would like to move into mobile marketing, but that’s the precipice we balance on: we want to move into this new space, but may not think we can afford to outsource it.
2. Budget Limitations
And speaking of budgets! They’re a challenge for the best of us. But the good news is that mobile marketing budgets are on the rise: 33% of brands will be increasing their budget significantly, and 61% will increase them slightly.
3. Lack of an Effective Strategy
With mobile marketing being relatively new for many marketers and small business owners, it’s hard to know what works and what doesn’t. If you don’t understand how your market is using mobile — or even if they are — you can’t know how to create a strategy that will actually work.
4. Lack of Mobile Website
Even today, 21% of brands don’t have a mobile website. They’re not complicated or expensive to get, so quit making excuses and get one! You want visitors to your site to get the simplified version of your site on their phones, not some garbled unpleasant version of your traditional site.
So what’s the solution? Start with some research to see if you can afford external help. First of all, if your marketing team isn’t well versed in mobile, you don’t want to force it. It’s best to invest in a company or professional that knows the space well than to do a poor job of it and save a little cash. You might find that a marketing company can help you and fit your budget.
You can’t build a budget if you don’t know what you need or what it costs. Again, do research to find out what’s out there and what it costs, then pitch your budget. Also, look for a low-cost mobile development provider who can get your app on all major app stores at one low price.
My suggestion? Trial and error. Look to brands who are successfully using mobile and mimic them. Talk to your customer base: conduct a survey, sit down for coffee, or shoot them an email. Find out if there are parts of your business they would like to access via mobile. Then develop a mobile strategy that meets what they need and want (within your budget), and build a roadmap to get where you need to be.
4. Mobile Website
Talk to your web designer (or hire one) and see what it’ll take to be mobile-friendly.
Seattle Sun Tan
A 35-location tanning salon located on the west coast, used mobile marketing to send text message offers and discounts to their customers. In the first 30-days of their mobile marketing campaign, the tanning salon had 4,750 customers opt-in to receive text message offers, which then generated $196,000 in new sales from customers redeeming the initial offer . What’s even crazier is that customers that redeemed the initial mobile offer spent 500% more than regular customers. See the full case study here. Pretty good first mobile marketing case study if you ask me!
A 10,000 square-foot nightclub located in Las Vegas, sent out an exclusive text message offer to their 2,000 mobile subscribers the day of an event in hopes of increasing attendance. The text message offer generated an 11% redemption rate, which resulted in 220 additional attendees, and $1,770 in additional admission fees. The 220 additional attendees also purchased on averaged 2 drinks at $10 per drink, which totaled $4,400 of additional income at the bar. See the full case study here. Talk about a mobile marketing case study that would get any marketer dancing!
Mobile Site Boosted Sales By 50%
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Rebuilt From the Inside OutThe Challenge Vivamus ipsum velit, ullamcorper quis nibh non, molestie tempus sapien. Mauris ultrices, felis ut eleifend auctor
Extensive Demographic StudiesThe Challenge Vivamus ipsum velit, ullamcorper quis nibh non, molestie tempus sapien. Mauris ultrices, felis ut eleifend auctor
- Mobile Sales 80%
- Website Traffic 50%
- Conversion Rate 75%
- Email Subscribers 60%